Breaking down the components of a Facebook ad campaign
DIGITAL MARKETING: There are great tools for audiences, you get to be really creative – and you can make ad changes in real time
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Tag: Facebook
Putting your business face on Facebook can pay off
DONITA FOWLER: If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do
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Facebook groups keep us connected during pandemic
DONITA FOWLER: Facebook groups are a great way to stay connected, interact with each other and offer support wherever needed
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How far should we go to stop the social media chaos?
DOUG FIRBY: Maybe the problem isn’t the mischief-makers who are planting claims. Maybe it’s the social media themselves that are the problem
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Teach kindness and relationships will grow
GERRY CHIDIAC: Yes, it’s important to teach the core subjects. But the most important thing to teach is kindness (BASIC/PREMIUM content/Not yet a BASIC/PREMIUM member? $19)
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Stop fretting about social media giants and build a competitor
EAMONN BROSNAN: If enough people band together, they can finance a new platform. This is a free and open market ( FREE membership content)
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Social media losing its lustre, and its cachet
ALEC BRUCE: Why have millions of users decided to turn their backs on Facebook, Twitter and Instagram?
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The hard knocks of opportunity
DAVID FULLER: If we invested in every opportunity that was presented to us, chances are we would be broke ($)
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How Facebook failed its users and its shareholders
MCGARVEY: Corporate reputations are valuable assets that, in the socially-connected world, need serious risk management strategies ($$)
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The Cambridge Analytica furor is mostly bunk
MURPHY The truth is that gathering and deploying information to influence people’s voting behaviour has long been a staple of politics
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