How to build meaningful content marketing strategies in the B2B space
Today's guest is Afton Brazzoni, founder of content marketing company Scribe National
Tag: Digital Marketing
Create a map to lead you to your online customers
DIGITAL MARKETING: Map out your strategy, use a scheduling platform to post content and build an ideal customer avatar
Putting extensions to work from your Chrome browser
DIGITAL MARKETING: If used properly, extensions can help you do everyday tasks more efficiently and even a little bit better
Adding, changing photos on your website
MARKETING: How to make your DIY photo shoot a success and, most importantly, give you some amazing images to use to grow your business
Get the most out of your online meetings
DIGITAL MARKETING: We went from in-person meetings to chaos-driven online meetings. And we didn’t stop to learn how to run these meetings
Get your raving fans to help drive business growth
DIGITAL MARKETING: Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word
Converting online leads into customers
BUSINESS MANAGEMENT: Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over
Findability, reputation crucial for hooking online consumers
DIGITAL MARKETING: You really need to control what’s said about you online and you need to show how you respond to all types of situations
Keyword density: making your content count in Google
DIGITAL MARKETING: How much effort you should take in deciding on keyword density is always a popular topic among bloggers
How to create interest and awareness among customers
DIGITAL MARKETING: Having a positive impact on your online customer requires using a variety of digital advertising mediums, among other things
Breaking down the components of a Facebook ad campaign
DIGITAL MARKETING: There are great tools for audiences, you get to be really creative – and you can make ad changes in real time
