I’ve always said that we could only be as successful at BMO as the communities in which we lived and worked. And a key part of that community building was done through our growing corporate sponsorship of sports.
Supporting local teams and venues became a major part of enhancing our identity in cities and regions across the country.
It’s great for the BMO brand to be associated with positive moments and caught up with the emotion of the fans. It always puts a smile on my face to see the BMO logo on the jerseys of young girls and boys playing soccer in communities across the country – now some 18,000 kids in all.