According to the United Nations, 2021 is the International Year of Fruits and Vegetables. Many couldn’t care less about a proclamation from a global agency that has been criticized over the years as being inner-looking and out of touch.
Some of this criticism is certainly warranted but depending on the topic, these campaigns can bring a healthy load of success and change.
The year 2016 was the International Year of Pulses. At the time, consumers were starting to mentally correlate food choices with environmental stewardship. Context helped shine some light on Canada’s most overlooked crop: pulses.