How to create an impactful brand for your business
BUSINESS MANAGEMENT: Our guide to ensuring your brand captures who you are and who your customers believe you to be
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Category: Small business
You need a holiday – and your business needs a break
BUSINESS MANAGEMENT: Taking a real holiday allows you to recharge your batteries, empowers staff and lets you evaluate how effectively systems work in your absence
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We need to liberate Indigenous entrepreneurs
JOSEPH QUESNEL: Talented, ambitious and resourceful Indigenous people continue to face systemic obstacles to start businesses
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Passionate customer service could save your business
BUSINESS MANAGEMENT: If you give lip service to treating people well and then treat your team poorly, don’t expect your clients to receive anything different
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Create a landing page that turns visitors into customers
DIGITAL MARKETING: You want to be really clear about what you’re selling, how to buy and what the process is
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Gathering Google reviews will boost your business
DIGITAL MARKETING: Be complimentary, keep it short, provide the questions you want answered, offer a link to your reviews, show the connection and be human
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Business is about to get much more competitive
BUSINESS MANAGEMENT: You need to be positively aggressive to restore cash flow without damaging the long-term prospects of your operation
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Play by the rules and win: why business systems matter
BUSINESS MANAGEMENT: Implementing systems in a business lets you guide how, when and why things get done. Rules cut costs, reduce waste and minimize injury
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Going paperless will save your small business time and money
BUSINESS: Four areas you need to tackle to get your business running smoothly in the digital world, and on the path to better profit and efficiency
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Growing with ‘fake it until you make it’ as your motto?
BUSINESS: Think again. Why showing up with an honest, open mind is where real success lies
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Your degree might not be as valuable as you think
BUSINESS/EDUCATION: The ability to fail, to think critically and to learn from one’s mistakes aren’t generally taught in school
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In search of true online fans to build your business
DIGITAL MARKETING: Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service
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