Troy Media Columnist Donita Fowler

Create a landing page that turns visitors into customers

Posted by Donita Fowler | Aug 2, 2020 | BASIC membership, Business, Entrepreneurs, Small business

DIGITAL MARKETING: You want to be really clear about what you’re selling, how to buy and what the process is

Gathering Google reviews will boost your business

Posted by Donita Fowler | Jul 24, 2020 | BASIC membership, Business, Entrepreneurs, Small business

DIGITAL MARKETING: Be complimentary, keep it short, provide the questions you want answered, offer a link to your reviews, show the connection and be human

In search of true online fans to build your business

Posted by Donita Fowler | Jul 17, 2020 | BASIC membership, Business, Entrepreneurs, Small business

DIGITAL MARKETING: Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service

Strategies to put your Google Ads credit to good use

Posted by Donita Fowler | Jul 10, 2020 | BASIC membership, Business, Entrepreneurs, Small business

DIGITAL MARKETING: Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

How to improve your website searchability in three steps

Posted by Donita Fowler | Jul 3, 2020 | BASIC membership, Business, Entrepreneurs, Small business

DIGITAL MARKETING: Know your target audience, do your keyword research, use all of this research on your website (BASIC/PREMIUM content/Not yet a BASIC/PREMIUM member? $19)